ChatBots vs Apps: And the Winner is...

A Better Option?

As a manager in the pharmaceutical industry, you are always looking for ways to improve patient engagement and provide a better overall experience. One way to do this is through the use of chatbots. Chatbots have become increasingly popular in recent years due to their many advantages over traditional apps. Let us have a closer look into why chatbots are a better option for managers in the pharmaceutical industry than apps.

Increased Accessibility

Chatbots can be accessed through messaging platforms, such as Facebook Messenger, WhatsApp, and WeChat, which are widely used and easily accessible. This means that patients can engage with your brand through a platform that they already use on a daily basis, without having to download a separate app. This increased accessibility leads to higher engagement rates, as patients are more likely to interact with your brand if it is easily accessible.

Improved Patient Service

Chatbots can provide patients with quick and accurate answers to their questions, 24 hours a day, 7 days a week. By using natural language processing and machine learning, chatbots can understand the context of a patient's question and provide relevant information.

Personalized Interactions

Chatbots can provide a personalized experience by using information such as previous interactions and user preferences to tailor responses. This personalization helps to build trust and increase patient satisfaction, leading to higher engagement rates and patient loyalty. In the pharmaceutical industry, personalization is particularly important, as patients may have unique needs and requirements based on their health conditions.

Increased Efficiency

Chatbots can handle multiple users at the same time, providing a more efficient solution for companies looking to interact with a large number of patients. This increased efficiency not only improves the patient experience, but also helps to reduce costs for your business, as you can handle more interactions with fewer resources. In the pharmaceutical industry, efficiency is particularly important, as patients may have urgent needs and require immediate attention.


Developing and maintaining a chatbot is often less expensive than building and maintaining a standalone app. This cost-effectiveness makes chatbots a more attractive option for businesses in the pharmaceutical industry, where resources may be limited and budgets may be tight. Furthermore, chatbots can be easily updated and maintained, allowing for continuous improvement and innovation.

New ways to communicate with elderly patients

All of these advantages only start to shine brighter when applied to the use of chatbots for helping elderly patients. With chatbots, there are many new and exciting ways to interact with elderly patients. There are no limits to imagination here: chatbots can not only fill a void for lonely pensioners, but they can remind people to take their medication, for example, store previous conversations to help people with Alzheimer’s via memory games. Chatbots can observe an elderly patient’s health and alert the doctor if something goes wrong.

Communication aspect is mostly important: generally senior citizens prefer calling than typing, and installing a new app is usually a hard task not every senior citizen can do on their own – or want to do. Chatbots can be accessed through messaging platforms, such as Facebook Messenger or WhatsApp, which many older people may already be familiar with. This eliminates the need to download a new app, which can be confusing and frustrating for some older people. Additionally, chatbots can be accessed through a web browser, making them easily accessible from a computer or smartphone.

With how fast the technology is evolving, chatbots can speak to your patient, becoming both the tool and the companion. One of the most important features chatbots can offer is their ability to recognize natural language and to retain information. In providing conversations, chatbots will have to understand various forms of the same question to have a chance of forming a bond with their owner. Chatbot can understand what is said to it and record the answers to specific questions like, “how do you feel?” Let’s not forget about another mostly important for the elderly patients feature a chatbot can offer – it can monitor the health of senior citizens 24/7 and even alert medical staff to emergencies.
As you can see, chatbots offer many advantages over traditional apps for managers in the pharmaceutical industry. From increased accessibility and improved patient service, to personalized interactions and increased efficiency, chatbots provide a more effective solution for engaging with patients, improving their overall experience and increasing treatment adherence. By implementing chatbots, you can improve patient engagement, reduce costs, stay ahead of the competition in a constantly evolving industry – and also offer real help and companionship to your elderly patients.
Want to know more? Contact BrandGame’s managers to create a perfect chatbot for your patients.

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