We gathered some general information that might be useful for choosing what kind of chatbot will work best for your company.
First, it is important to choose the main user of your chatbot. In pharmaceutical business the users usually are:
- Medical representatives;
Then, you need to answer the question: "Why am I creating this chatbot?" and choose the main goal your chatbot has to achieve. Your chatbot can be used as or for:
- Traffic collector, assistant, mailing channel
- Training, reference, utilities
- Interface to the database
- Gamification for patients
Next step is to imagine which special tasks your chatbot can perform:
- Form habits
- Provide information for prescription drugs
- Help with pharmacovigilance and quality control
At the last step let's decide how many chatbots your company might need. You can choose as many chatbots as there are, but here are our general recommendations:
As a rule, different bots are used for different target audiences, for example, one chatbot for patients and one for medical specialists. Exceptions are patient support programs, where the doctor brings in the patient, and the doctor is brought by a medical representative. In the latter case, it is better to use a single bot. Also, it is better not to combine different technologies for building bots: it is better not to combine a bot based on rules with an AI (Artificial Intelligence) bot. If different departments are developing bots whose life cycle is different, it is better not to combine them. For example, it is better not to combine a bot for a specific promotion and a bot for a long-term program. Size matters – big brands and blockbuster drugs usually deserve a separate chatbot.